How superfast learning and long term thinking lead to Sustainable Growth — ‍You want to grow. Otherwise, you wouldn’t be reading this right now. You want to grow your business and you want to be able to use both growth hacking and data-driven marketing, because those two seem to deliver the best results. But what’s the difference? …

How to use Growth Hacking and Digital Marketing tactics to achieve sustainable, ethical growth — Growth Hacking is a method for achieving rapid, preferably explosive growth. It is a field with a relatively large overlap with the field of (digital) marketing, when it comes to commonly used tactics and tools. In recent years, there has been a fair amount of discussion about unethical practices in…

And how to create more value by understanding human psychology — How do you get people to do what you want them to do? In online marketing campaigns, for example? Or in switching to and using your products or services? Every marketer, every entrepreneur and every product designer or product owner is in the business of influencing behaviour. In this article…

How to make a good Marketing Strategy & Growth Plan 12 steps to greatness. Let’s strap in and explain some fairly complex planning, in the simplest way possible. Combining Strategic Marketing and Growth Experiments for maximum Growth Sustainable growth is about two things: a clear strategy for long-term growth, and data-driven experimentation. That strategy is built on insights about your customer; the experiments in turn are necessary to continuously…

Instagram is currently one of the largest social media platforms, and also the one that seems to be best at finding the right balance between fresh, new features and expanded functionality and options for creators and marketers. But — as with all social media — the biggest challenges of the…

What is important and what is irrelevant? The marketing landscape is, as always, in a state of flux. Last year’s most important trends have not even matured yet and everyone is already jumping on the latest hype bandwagon. So which developments are really fundamental? What do you really need to take into account when drawing up and…

Growth and value creation in a complex playing field Complex, rapidly changing and highly specialized. This is the world we’re operating in at the moment. Marketing, product development and innovation are becoming more and more challenging for business leaders. Customer journeys are becoming more complex. The number of available and necessary tools for managing marketing, product, activation, and retention…